Market intelligence, trend analysis and forecasts for the Pharma and Healthcare industries across the regions

Industry / Kenya

Study Highlights The Widespread Issue Of Self Medication

April 2011 | Industry Trend Analysis

BMI view: The economic rationale and the symbiotic relations that exist between doctors, medical sales representatives, medicine wholesalers and retailers, need to be more closely scrutinised by those advocating rational drug use, especially in emerging markets, where affordability levels are low and patients are inclined to self diagnose and medicate.

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