Industry / Kenya
Study Highlights The Widespread Issue Of Self Medication
April 2011 | Industry Trend AnalysisBMI view: The economic rationale and the symbiotic relations that exist between doctors, medical sales representatives, medicine wholesalers and retailers, need to be more closely scrutinised by those advocating rational drug use, especially in emerging markets, where affordability levels are low and patients are inclined to self diagnose and medicate.
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