Americas

Regional trend analysis, forecasts and market intelligence for the Pharma & Healthcare industry

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Americas

Latest Americas Analysis

Industry Trend Analysis - Traditional Medicines Growth Poses A Challenge To Multinational Drugmakers - FEB 2015

In addition to high demand for low-value generic medicines, we highlight challenges for innovative drugmakers operating in Latin America. Opportunities for expansion are being complicated by the increased demand for traditional medicines, driven by socio-cultural preferences for this market segment and the government's encouragement of the use of the traditional medicines.

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